History

Before Canadian tire was established there was not a large one shop for Canadian family's to go to get their needed and wanted products to help make their life's a little bit easier. It wasn't until September 15th 1922 when J William Billes and Alfred Billes opened up the first Canadian tire location in Toronto on a corner lot with a combined savings of 1800 dollars. It wasn't until 1934 were the first associate store was opened in Hamilton when the idea of Canadian tire as a large chain location was in mind. They turned the first location into the main office and the rest was history. IN 1928  the Billes decided to release a catalogue which would feature new products and popular products that everyone would most likely need and want. Th popularity and success of the store catalogue earned the title of the top mail ordering business in Canada. Since that time there are over 482 store locations spread across Canada and the locations are popularly growing, not only gaining respect but gaining returning customers due to the true Canadian roots and exciting products that are constantly featured at a reasonable price for all types of family's. A few years ago Ct tried to expanded their success with Canadian market into Us market failing on both occasions. in 1980 they tried to expanded locations in Texas losing the company 200 million dollars and again in 1991 which was to promote the new auto power chain which quickly failed costing the company about 80 million dollars to fold the locations. By learning their lessons and sticking to their Canada locations they have won the hearts and have keep family's and customers coming back for more.

Marks Work warehouse and other inside companys

When any company's stocks goes down it causes a slight panic no matter the scale or size of the company. In 2001 that's what happened with Canadian tire, the economy wasn't recovered yet and sales for different company's were decreasing and fairly many were increasing. IN a way to increase profits and give a new edge and a new name and title to add to CT they decided to ADD new branch into locations. On December 21st 2001 Canadian tire annoucned that they were buying Marks work warehouse, a store that sales clothes and shoes for women and men that are work worthy and durable for all kinds of professions. They purchased the company for 116 million dollars and quickly started to add the new division into old locations as well as new locations that they were planning on to build. With the high demand of Canadian tire locations they started to increase the size of normal size locations to buying propriety that use to occupy large retail stores such as walmart jamming all of the older products and new products they wanted to display with the largest location located in Nova Scotia. By placing the clothing department into CT it increased the clientele and demographic because it gave yet another reason on why people should shop there as well as increasing the variety of different departments to shop in. IN recent years following their large purchase of marks CT announced that that they were purchasing the Forzani group which owns different types of store including the largest Sports good store in Canada , sport chek.

On- Line stores

With everything on the Internet with the new technology Canadian tire expanded their store into a online store which gave customers access to merchandise and special deals and promotions only featured online. Surprisingly their top selling item that was featured on the website was car tires for all seasons, including winter and specialized tires for cars that tires couldn't be find easily in stores. The main purpose for expanding into a online store because it first off reached a larger demographic for people and housewares that were close to a Ct location or if there wasn't one located in that part of Canada, and secondly it gave more storage in store locations to supply other items while the larger items could reside in a warehouse being shipped to either a store location or in special cases the individuals houses. In 2009 though CT made the decision to close down the online store due to customers changing their online habits and in simple terms lost interest in the online store the following January. CT still had a website featuring products that they sold in the stores as well as a site were you could find special deals and promotions but instead of purchasing the item online they had to go inside the store and purchase it themselves. Currently this year CT has decided to retry the idea of having a online store featuring tires solely to see if the website is worth giving a second chance.

Canadian tire Gas stations

Canadian Tire is know for their large retail status and for featuring house ware products that help every Canadian family improve their lifestyle, by offering products are reasonable prices, but in 1958 Canadian tire thought of a idea that many company's wouldn't dare to go because of the large effort and large profits that could have been lost if the idea was not a success. In 1958 Canadian tire not only was Canadians largest retail store but it expanded into a change of gas bars. To this day they are currently still the largest independent gasoline chains globally. They offer over 273 locations and have over 73 Simoniz car wash locations ( which is a co-company featured at the stations). Many locations also offer pit shops which makes the gas stations a truly one stop shop for Canadians car needs. They offer oil changes , rust checks and other procedures that every car eventually needs in its lifetime. With the attempt of Getting for shoppers who shop at the Canadian tire store to continue their business to the gas stations they came up with a another loyalty program that offers different coupons and sales that can combined in store and in the gas stations which was called the "gas bar coupons". Extending on to the success of the branching of going into a different direction is created a chain reaction with other leading competitor stores. IN recent years Stores including Walmart, Loblaws , Home Depot and Safeway all in recent years have created their own changed gas station related to their stores, many failing which loses respect and profit for that company. IN recent years CT updated certain locations into including mini convenience stores to the gas stations to increase the "one stop" shop for individuals who don't have time to go into the large Canadian tire store.

Slogans and Tv Ads

Commericals and Ads are usually always the top was to promote an product or company, But without good promotions and slogans advertising can be a difficult thing. Canadian Tire is know for experimenting with different TV ads and slogans which creates new clientele and refreshes the company every time a new campaign is displayed. CT most famous for their Christmas Ads which feature characters including Santa Claus and Ebenezer Scrooge. They feature the benefit of shopping at a store that offers low prices during the holiday season so any customer can "give like Santa but save like scrooge". This campaign ad ran for several years featuring different festive ads which attract a majority of holiday shopping. Another campaign that CT is famously known for ran through 1997 to 2005 featuring the characters that were created for the ad, "the Canadian tire couple". The main purpose of the " CT couple" was to show consumers new products that were featured. The couple would be seen with a neighbour or a friend and one of the couple would show a new product and how exactly the product worked. This was a hit for years until the Ct couple was voted most annoying couple in Canada a few years later. Newer campaigns that were created were family's and individuals in every day situations, with the conclusion that they needed a product ( that was sold or found at CT). The ad would conclude with a sign hanging above the aisle that the product would be featured in. other ways of promotion that they have featured in past years are little in store deals which lets Canadian tire show the customers there appreciation for shopping there including in 2007 during Christmas time they gave away free Cd's and advent calenders and this year at there grand reopening sale in certain locations they offered half price deals and every customer shopping received a free reusable bag, a small gesture but one that increases sales.