It is wonderful to feel the grandness of Canada in the raw, not because she is Canada but because she's something sublime that you were born into, some great rugged power that you are a part of.- Emily Carr

Tuesday, 1 November 2011

On- Line stores

With everything on the Internet with the new technology Canadian tire expanded their store into a online store which gave customers access to merchandise and special deals and promotions only featured online. Surprisingly their top selling item that was featured on the website was car tires for all seasons, including winter and specialized tires for cars that tires couldn't be find easily in stores. The main purpose for expanding into a online store because it first off reached a larger demographic for people and housewares that were close to a Ct location or if there wasn't one located in that part of Canada, and secondly it gave more storage in store locations to supply other items while the larger items could reside in a warehouse being shipped to either a store location or in special cases the individuals houses. In 2009 though CT made the decision to close down the online store due to customers changing their online habits and in simple terms lost interest in the online store the following January. CT still had a website featuring products that they sold in the stores as well as a site were you could find special deals and promotions but instead of purchasing the item online they had to go inside the store and purchase it themselves. Currently this year CT has decided to retry the idea of having a online store featuring tires solely to see if the website is worth giving a second chance.

No comments:

Post a Comment