Slogans and Tv Ads

Commericals and Ads are usually always the top was to promote an product or company, But without good promotions and slogans advertising can be a difficult thing. Canadian Tire is know for experimenting with different TV ads and slogans which creates new clientele and refreshes the company every time a new campaign is displayed. CT most famous for their Christmas Ads which feature characters including Santa Claus and Ebenezer Scrooge. They feature the benefit of shopping at a store that offers low prices during the holiday season so any customer can "give like Santa but save like scrooge". This campaign ad ran for several years featuring different festive ads which attract a majority of holiday shopping. Another campaign that CT is famously known for ran through 1997 to 2005 featuring the characters that were created for the ad, "the Canadian tire couple". The main purpose of the " CT couple" was to show consumers new products that were featured. The couple would be seen with a neighbour or a friend and one of the couple would show a new product and how exactly the product worked. This was a hit for years until the Ct couple was voted most annoying couple in Canada a few years later. Newer campaigns that were created were family's and individuals in every day situations, with the conclusion that they needed a product ( that was sold or found at CT). The ad would conclude with a sign hanging above the aisle that the product would be featured in. other ways of promotion that they have featured in past years are little in store deals which lets Canadian tire show the customers there appreciation for shopping there including in 2007 during Christmas time they gave away free Cd's and advent calenders and this year at there grand reopening sale in certain locations they offered half price deals and every customer shopping received a free reusable bag, a small gesture but one that increases sales.